Creating a successful fragrance combines a fine balance of art and science, along with a keen understanding of a brand’s DNA. Harnessing the emotive power of scent to define, ignite or renew a brand is Doreen Bollhofer’s gift.

Doreen possesses an acute ability to capture the essence of a brand in a fragrance that becomes the object of consumer desire. Interpreting what the client wants and translating that into a scent which triggers a purchase decision has made Doreen a well-respected leader in a highly competitive field.

Doreen has designed award-winning scents with major fragrance houses including Avon, Coty and Elizabeth Arden. Celebrities such as Sarah Jessica Parker and Gwen Stefani have also placed their image in her hands to develop their signature fragrances.

Tastemakers in design and specialty retailing – Ralph Lauren, David Yurman, Vera Wang, American Eagle Outfitters/Aerie and others – have chosen Doreen as their partner in creating their brand’s scents.

The indefinable creative touch Doreen brings to each project enables her to deliver a scent that not only thrives in the marketplace, but also elevates the brand whose name it bears. She continues to make a name for herself by consistently creating fragrances that excel on both fronts.